Read about it above, or even better don't give them any more traffic and just read about it here: http://www.livejournal.com/talkread.bml?itemid=5561105
A short quote:
The reason your vote is important is because a
certain other personal publishing site has very
actively in poking and prodding its users to help
them "beat Blogger." That seems to be their
mission in life. That's fine. I don't want to get in
the whole Us versus Them thing. They do good
work, and anyone enabling personal publishers is
cool in my book. But man, they're just so dang
cocky, it would be lame to lose to them just
because we were lazy. We're not lazy. Right?
So let's show him that it's not being cocky, it's not arrogance, it's simply a realization of the facts: we kick Blogger's ass.
Update: Please, anyone who is considering voting multiple times with multiple emails: DON'T DO IT. It can be considered cheating and could disqualify us from our deserved victory. We'll win this, and we'll win it fairly. ONWARDS!