It was actually really interesting, I'm glad I went. If they're all this good I'll be at all of them, although it wasn't a tech presentation in any way, shape, or form. Actually in some ways that was a good thing, an occasional break is a nice thing. ;) Part of what helped is that he's a good speaker, and in fact used to work at several NY newspapers, so he understands it from the inside, and he knows how to tell a story.
Most of them are much more technical, discussing things like programming techniques or web servers or blah blah blah but those are probably worth attending as well. Like I said, if nothing else it gets me away from my desk for an hour. ;)