An interesting article on the ALA's (American Library Association's) methods. They are apparently trying to recruit younger, hipper, cooler librarians, and trying to get rid of the stereotype of the librarian as the dowdy old woman with the glasses and the hair up in the bun.
Hey, whatever happened to the stereotype of the librarian as the young, hot chick with the glasses and the hair in the bun just waiting to have her hair let down and be unleashed? :)
Anyways, enjoy. The article discusses the choice of image vs. values in promoting librarianism*, and argues that they've made the wrong choice. Maybe. (This may have greater relevance to some people on my list than others, hmmm... ;) )
* - I had really hoped I had coined a new phrase, but a google search quickly revealed me to be beaten to the punch - 84 links were found for pages that use the term "librarianism". Damnit.