Vulva is a new "erotic scent", literally an attempt to bottle "vaginal odor". Apparently the target market is 'guys that want their hands to smell like pussy without all the trouble of getting a woman'. The next scents they are releasing are Vulva Exotic (I guess for when you want your hand to smell like a foreign pussy) and Vulva Eighteen (for when you want your hand to smell like jailbait).
This is not a joke. Here's their NSFW website:
(Yes - that's intended to be "smell me and cum".)
I wish I could make this stuff up.